Vision & Mission

ISTTA’s Mission
Istanbul Tourism Association, aims to have Istanbul benefit from all tourism and promotional functions and establish a sectorial unity in order to provide effective and organized service to all members while coordinating and co-operating with Turkish Culture and Tourism Ministry, raising the value of human resources in Istanbul’s tourism, connecting the members one another and all private sector companies and official associations in the industry alike through providing a fact information and fast communication.

ISTTA’s Vision
Istanbul Tourism Association’s main duty is to increase the tourism dynamics to contribute into country’s economy. ISTAA vision dictates to turn the metropol into the “priority preference destination” through the big scale projects that would present added value to serve the Istanbul brand name along with a vision to turn Istanbul into a center of interests where people want to shop, to have cultural events, invest and get education, the same. Well that said, ISTAA targets to prepare the stakeholders for future and direct them the right way with a well-equipped and more effective organizational structure, provide services on legal status, announcing Istanbul’s sound on a higher note.